ClickZ Water Sports Newsletter - 12.12.2024

Water Sports Wear Gets a 3D Upgrade 💧

Author

Zihan Lyu
December 12, 2024 • Estimated Reading Time: 6 minutes

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Welcome to ClickZ Water Sports, the essential newsletter for professionals in water sports e-commerce. As the holiday season approaches, we're here to help your campaigns hit the mark.

Top Reads 🌟

Variloom Mirage3DP shorts, developed with Rip Curl and Bilio, won the ISPO 2024 Award for innovation in sustainable water sports apparel. Featuring a 3D printed waistband and recyclable materials, these shorts exemplify Variloom’s commitment to reducing waste and enhancing performance through advanced 3D textile printing technology.

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

Ride the Waves 🌊

Sumarpo introduces eco-friendly kids wetsuits, Excell 3.0 and 5.0, designed for young athletes. These wetsuits offer performance, and sustainability, catering to beginners and advanced swimmers. Available in three sizes, they ensure a perfect fit, supporting Sumarpo’s commitment to environmental responsibility and empowering future swimmers and triathletes.

DYNAMICNORD SP series neoprene wetsuits offer innovative features like a smart 3D cut and pre-shaped limbs. With enhanced comfort and flexibility, these wetsuits reduce environmental impact. Available in various sizes, they retail at $639 for 7mm and $507 for 5mm, appealing to eco-conscious consumers.

The Siren Neoprene Swimsuit by Sumarpo combines style and sustainability. Engineered with Yamamoto 45 Neoprene and Nano SCS coating, it offers flexibility and reduced drag. Eco-friendly materials and UPF 50 protection enhance its appeal, making it ideal for athletes prioritizing speed and environmental consciousness.

Influencer Corner 📣

Leon Harlow on LinkedIn: The power of fan experiences to unlock partnerships. 🚀

Tom Daley’s knitting journey, which began at the Tokyo Olympics, came full circle with his Made with Love exhibition at the Parco Museum in Tokyo.
Thousands of fans, national media coverage reaching tens of millions, and a surge in partnership opportunities for Tom in Japan heading into 2025.
Authentic fan experiences open doors. 🌟

Tommy Clark on LinkedIn: Every marketer should study the masterclass Shopify just put on in content marketing

1️⃣ Founder-led content: Posts by Shopify’s CEO and President outperformed the brand account by 40x. Personal beats corporate.
2️⃣ Post more, win more: During BFCM, Harley posted 19 times on X. Tobi, 12. Frequency drives results.
3️⃣ IRL → URL: Turning a Vegas Sphere ad into viral social content shows how to scale big ideas digitally.
Smart, relentless, and impactful—this is how you dominate marketing moments.

Jordan West on LinkedIn: Here are the highlights from TikTok Shop BFCM 2024👇

165% shopper growth YoY, $100M+ in Black Friday sales (3x last year), and a jaw-dropping 7.5 billion impressions on shopping hashtags! The momentum is undeniable.

Jordan’s bold prediction: TikTok Shop will hit $1 billion GMV by BFCM 2025. 💰

Performance Pulse 📈

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

Ad Age is spotlighting Gen Z innovators reshaping advertising and marketing. Their digital fluency and emphasis on diversity drive industry transformation. The 2025 Gen Zers to Watch list will feature at the NextGen Marketing Summit, highlighting their strategic impact on consumer trends and marketing strategies. Nominations are open until January 31, 2025.

Customer Relations

📍 London, UK

Influencer Partnerships

📍 Indianapolis, IN

Influencer Partnerships

📍 Broomfiled, CO

Marketing & Comms

 📍 Austin, TX, USA

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