ClickZ Water Sports Newsletter - 12.05.2024

Top Shelf 🛒

2025 PLANNING
Maximize Your E-Commerce Growth in 2025: Fospha’s Proven Strategy Guide

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

Ride the Waves 🌊

SAILING AND STRATEGY
US SailGP's New Branding Reflects Strategic Innovations and Market Differentiation 

The U.S. SailGP Team’s new branding, inspired by the Statue of Liberty, showcases how cultural symbols can redefine a brand’s identity and expand its appeal. Developed in partnership with SPORTFIVE, this initiative combines innovative design with storytelling to engage new audiences and strengthen market positioning. By weaving iconic imagery or local relevance into your branding, you can create a deeper emotional connection with consumers, differentiating your products in a competitive market while broadening your reach.

E-COMMERCE STRATEGY INSIGHT
Action Water Sports Leverages Florida Market for Growth Opportunities

In a strategic move, Action Water Sports acquired Clermont's Tommy's Boats, expanding its foothold in Florida's emerging boating market. By leveraging brands like Cobalt and MasterCraft, it parallels effective e-commerce strategies: enhancing accessibility and customer experience. How can you align similar strategies to elevate your marketing initiatives?

FASHION FORWARD
Hanging out with Henri-Lloyd’s Knut Frostad and the new Dynamic Range

Henri-Lloyd’s Dynamic Range, spearheaded by Knut Frostad, is transforming marine clothing through innovative materials and ergonomic design, setting a new standard for performance and sustainability. This evolution highlights the potential for combining cutting-edge technology with consumer-centric strategies.

The takeaway is clear: prioritize innovation and functionality in product storytelling. Whether through advanced materials or sustainable practices, showcasing how your offerings align with consumer values and performance needs can differentiate your brand and drive loyalty in a highly competitive market.

E-COMMERCE INSIGHTS
TeamO's DAME Award Win as a Strategic Market Lever

For e-commerce marketers, TeamO's victory with the Offshore 150N Hi-Lift Lifejacket at the 2024 DAME Awards offers a masterclass in strategic product positioning. The focus on market education and leveraging industry accolades offers insights into enhancing brand visibility. Consider how these principles could be adapted to your niche.

Influencer Corner 📣

Performance Pulse 📈

E-COMMERCE INSIGHTS
Challenges of An Extended BFCM

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

MARKETING INSIGHTS
E-commerce Marketing Budgets Essentials for Strategic Advancement

Strategically allocate 7-12% of revenue for e-commerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your e-commerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

E-COMMERCE TRENDS
Strategically Leveraging Buy Now, Pay Later to Enhance Customer Engagement

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach differentiates brands and offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.