ClickZ Water Sports Newsletter - 11.21.2024

New Lakeside Facility for Water Ski Innovation

Author

Zihan Lyu
November 21, 2024 • Estimated Reading Time: 4 minutes

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Specialty Bites: Ride the Waves 🌊

Kent Outdoors' new lakeside facility in Arlington, Washington, enhances water ski innovation and production. The site allows immediate testing and accelerating product development. Investments in automation and sustainability focus on reducing waste and improving quality. Recent innovations include clean-edge technology, boosting performance while aligning with environmental goals.

Black Project's new 2025 paddle lineup, featuring the Fusion adjustment system, highlights the impact of solving real user pain points. The first ergonomic adjustment system for SUP paddles reimagines how performance, comfort, and durability intersect, addressing challenges like sand buildup, water ingress, and awkward handling.

Takeaway for DTC marketer: innovation that starts with the user leads to standout products.

Marine Servicenter, with locations across the West Coast, is now the official dealer for Finnish XO Boats. Known for their aluminum adventure yachts, XO Boats are ideal for the region's conditions. This partnership aims to expand XO's market presence, leveraging Marine Servicenter's expertise and award-winning service.

Santa Cruz's iconic surf spots face threats from climate change, prompting initiatives to assess surfing's economic impact. The Save the Waves Coalition and Black Surf Santa Cruz aim to inspire conservation by quantifying surfing's value. This study, supported by a grant, seeks to prioritize protecting these vital coastal resources.

Performance Pulse 📈

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

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