ClickZ Water Sports Newsletter - 11.14.2024

Holiday Marketing Strategies for Long-Term Customer Loyalty

Author

Zihan Lyu
November 14, 2024 • Estimated Reading Time: 5 minutes

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Specialty Bites: Ride the Waves 🌊

Surfing culture faces division amid political tensions, with surfers clashing over board types and nationalities. Meanwhile, Kenji Nonka's shark attack recovery inspires unity. Young surfer Uriah McDonald aims for Olympic success, while OnlyFans' influence on athletes like Billy Kemper raises concerns about content boundaries.

Ken Whiting's PaddleTV Awards highlight the best paddling gear of 2024, tested through extensive adventures. Winners include GearLab's Deck Pod Pro, NRS Swig Hydration Pack, and Hurricane Prima 125 Kayak. These innovations aim to enhance safety, comfort, and enjoyment, encouraging more people to embrace paddlesports.

Marine Servicenter, with locations across the West Coast, is now the official dealer for Finnish XO Boats. Known for their aluminum adventure yachts, XO Boats are ideal for the region's conditions. This partnership aims to expand XO's market presence, leveraging Marine Servicenter's expertise and award-winning service.

Seven-year-old Uriah McDonald impresses with his fearless surfing at Teahupoo, outshining seasoned surfers. His Olympic aspirations highlight the potential for young talent in the sport. Meanwhile, the opening of Scotland's Lost Shore Surf Resort promises to make surfing accessible, fostering future champions and boosting adventure tourism.

Leading Voices 📣

With the election now behind us, the whopping 44% of consumers who reported delaying purchases pre-election may finally be ready to open their wallets.

Black Friday and Cyber Monday could be bigger than ever as shoppers prepare to make these ‘revenge purchases.’ This is a prime opportunity for brands to capture pent-up demand.

In this article, Jamie Bolton shares 3 tips to make the most of this opportunity:

📉 Integrate Lower-Competition Channels: Platforms like Snapchat have less competition and lower CPMs, offering low-hanging conversion opportunities.

🎯 Consider TikTok for Efficiency: Last year, TikTok saw the biggest month-over-month jump in ROAS in November, making it a highly efficient tool for BFCM success.

⏳ Strategically Time Ad Spend: 2023 data shows strong results from increasing spend at the start of Black Friday week, but the best approach depends on your budget and goals. (Get a full guide to three timing strategies in Fospha’s BFCM report).

For a closer look at the data behind Jamie’s top tips for BFCM 2024, check out the full article.

Luke Jonas on LinkedIn: Going global in 2025

Although Black Friday is just around the corner, savvy brands have half their mind on next year.

With economic challenges in the UK, and a growing opportunity in the US/EU, many retailers are asking: how can we mitigate the risk of our home market?

Performance Pulse 📈

Marketers should focus on creating emotionally resonant holiday campaigns that align with consumer behaviors. By prioritizing engagement and building brand loyalty, they can navigate the shortened holiday season effectively. Continuous engagement and innovative strategies, rather than early promotions, are key to long-term success and consumer connection.

BigSummit emphasized the importance of multi-channel strategies for eCommerce success. Brands should engage consumers across various platforms, manage product assortment, and adapt to economic pressures. Social shopping, especially on TikTok, offers new opportunities. Understanding consumer behavior and forming strategic partnerships are crucial for navigating the evolving eCommerce landscape.

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