ClickZ Water Sports Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Betty for Fospha's BFCM live discussion on October 3

Author

Marina Mouka
September 26, 2024 • Estimated Reading Time: 6 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands.

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok.

📅 Date: Thursday, 3 October 2024

🕒 Time: 11 AM EST / 4 PM BST

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into:

  1. Proven tactics to maximize peak period opportunities, shared live by experts

  2. Strategies for capturing customers efficiently through a full-funnel approach

  3. Insights on growing your customer base profitably with effective measurement

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels

Specialty Bites 🍪

Source: Total SUP

The Carolina Pro-Am SUP Surf 2024 saw its largest turnout ever, celebrating its 10th anniversary with Infinity SUP as the Title Sponsor. Despite unpredictable weather, the event featured diverse divisions and a strong community spirit. Winners included Max Torres and Luchy Cosoleto.

Omega's Seamaster Regatta Americas Cup is a high-end, quartz-digital wristwatch designed for professional sailors. Priced at $7,400, it features a titanium case, analog-digital display, and multiple functions including a regatta countdown. Despite its luxury price, it offers exceptional quality and functionality for yachting enthusiasts.

Kai Mckenzie, a 23-year-old pro surfer, recently released a video titled "Pay to Play" after surviving a harrowing Great White shark attack that cost him his leg. The attack occurred while surfing in Port Macquarie, where an off-duty cop's quick thinking saved his life.

Despite the trauma, Kai's resilience shines through as he vows to return to the water soon. His video, edited during his hospital stay, captures his indomitable spirit and love for surfing.

Meanwhile, Dylan Graves explores Sweden's unexpected surf scene in the re-launched "Weird Waves" series. Graves, known for his world record of 40 turns on a wave, brings his infectious enthusiasm and knack for making friends to the cold, brackish waters of the Baltic Sea. His adventures highlight the surprising breadth of surfing's global reach.

Harry Bryant, with his unique blend of elegance and ruggedness, continues to captivate audiences with his latest short film, "Mucho Gringo." Filmed in Chile, Bryant's surfing showcases his versatility and unquenchable zest for life, making him a standout in the surfing world.

Lastly, Mark Occhilupo, nearing 60, remains a surfing legend. Known for his childlike enthusiasm and unmatched skills, Occy continues to inspire with his dedication and passion for the sport. His recent exhibition at Bells Beach reaffirms his status as one of the greatest surfers of all time.

The 2025 boot Düsseldorf, the world's largest yacht and water sports show, launches the "We love water" campaign, emphasizing sustainability and ocean respect. The event, featuring 1,500 exhibitors and 220,000 square meters of exhibition space, promises to be a milestone, attracting over 200,000 visitors globally.

Performance Platters 🍽️

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.

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