ClickZ Water Sports Newsletter - 01.29.2025

Digital Transformation Drives Water Sports Tourism Market Explosion!

Author

Zihan Lyu
January 29, 2025 • Estimated Reading Time: 6 minutes

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Welcome to ClickZ Water Sports, the essential newsletter for professionals in water sports eCommerce.

Editor’s Pick 🌟

📊 REPORT

Fospha's latest research reveals the true halo effect of top marketing channels on Amazon revenue. It's a must-read for any brands selling on Amazon in 2025.

Ride the Waves 🌊

Projected to grow from USD 20 billion in 2024 to USD 35 billion by 2032, the tourism and water sports market thrives on increased disposable income and appetite for adventure and wellness travel. Companies like Aquaworld and JetSurf leverage eco-friendly initiatives and technological advancements, revealing opportunities for enhancing digital commerce and customer engagement strategies.

The 2025 boot Düsseldorf event shed light on pivotal advancements in the water sports industry, awarding top yacht and motorboat innovations while honoring Cole Brauer's solo journey. It revealed market resilience amid challenges, presenting strategic insights into consumer engagement and digital commerce opportunities for enhancing customer loyalty and eCommerce in the sector.

Australia's aquatics organizations propose a world-class aquatic center in Brisbane for the 2032 Olympics. This strategic initiative, supported by major sports bodies, aims to provide a lasting legacy, boost community health, and enhance Australia's global sports stature, offering economic and social benefits surpassing current investments.

Influencer Corner 📣

Sam Carter on LinkedIn: I've witnessed firsthand the struggle brands face in understanding ad spend impact, especially across channels like Amazon.

It comes down to 1 core issue.

It's simply not possible with user-level attribution for brands to track what's going on in Amazon.

This leads to challenges in understanding the halo effect of top-of-funnel ads (on e.g. Youtube, Meta, TikTok, Snapchat) on Amazon sales, and comparing the ROI of Amazon Ads to other platforms.

Barry Hott on LinkedIn: Stop overthinking your ads!

Too many marketers obsess over finding that “one magic element” that makes an ad work.

While compelling storytelling matters (it absolutely does), success often comes down to unexpected factors you can’t predict:

• A random detail in the frame
• The comment section taking off
• Something you only notice AFTER the ad goes viral

Jessie Healy on LinkedIn: Is bad product page copy blocking your customers from buying?

Spoiler alert - it probably is (I see it in 80% of pages I look at).

Steal my checklist to harness consumer psychology and persuade more customers to RUN to your checkout: 🏃‍♀️

Performance Pulse 📈

The article reveals a roadmap for amplifying eCommerce success through Google Ads in 2025. It emphasizes using Performance Max campaigns, optimizing product titles, activating product ratings, and strategically managing bids and budgets. This approach marries automation with manual control, creating a foundation resonant with digital commerce and community growth.

Video marketing is a crucial, growing trend for businesses, with 91% using it strategically. It boosts engagement, leads, and sales by capturing attention and increasing brand reach. Prioritize YouTube and LinkedIn for broader and B2B audiences. Tracking metrics like views and engagement ensures success.

Roblox offers immersive experiences that engage Gen Z and Alpha users for longer periods, unlike traditional media. Brands are leveraging these interactions for product testing and development, with emerging 3D metrics enhancing strategic value. Marketers must balance sustained branded experiences with campaign-based activations.

Social Media Marketing

📍 Seattle, Washington, USA

Global Marketing

📍 Los Angeles, CA, USA

Marketing & Comms

 📍 Austin, TX, USA

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