ClickZ Water Sports Newsletter - 01.08.2025

Patagonia Launches Luxurious Surf Haven on Hawaii's Iconic North Shore

Author

Zihan Lyu
January 08, 2025 • Estimated Reading Time: 7 minutes

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Welcome to ClickZ Water Sports, the essential newsletter for professionals in water sports e-commerce. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Ride the Waves 🌊

Suunto shifts to a direct distribution model for the North American Dive Channel, enhancing alignment with other business units. This change fosters improved communication, boosts marketing visibility, and potentially increases margins for retailers. The move reflects Suunto's commitment to innovation and strategic growth.

Zhik, as official partner of the 2024 Moth World Championships, highlights innovation in sailing apparel. Supporting athletes like Hattie Rogers and Yoann Richomme, Zhik showcases cutting-edge gear for high-performance sailing. Their strategic partnerships underscore a commitment to excellence, aligning their brand with the pinnacle of sailing events.

Aquila Power Catamarans expands its dealer network with new partnerships in France and Thailand, aligning with its global growth strategy. Selestiboat in France and Primus Marine in Thailand bring regional expertise. This expansion enhances service coverage and supports Aquila's commitment to innovative, high-quality marine products and exceptional customer experience.

Patagonia's new Haleiwa Surf Shop on Oahu's North Shore exemplifies retail expansion, enhancing customer engagement and brand presence. It offers innovative surf products and repair services, aligning with Patagonia's Oceans category growth strategy. This move strengthens Patagonia's role in surfing, addressing regional demands and fostering community connections.

Nani Swimwear's 2025 collection introduces innovative swim trends, offering versatile and stylish options for all body types. Key features include reversible designs and a trending underwire V-neck crop for fashion and functionality. This collection empowers individuals with choices that enhance confidence and suit adventurous spirits, promising strategic market appeal.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Performance Pulse 📈

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

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