ClickZ Water Sports Newsletter - 08.29.2024

Surfboard market shifts and women-led brands revolutionizing sporty fashion.

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ClickZ
August 29, 2024 • Estimated Reading Time: 5 minutes

Specia|lty Bites 🍪

The debate over whether Olympic surfing should be held in natural ocean waves or controlled wave pools is intensifying as the 2028 Los Angeles Games approach.

Traditionalists argue that the unpredictability of ocean conditions, such as those at Teahupo'o, adds an authentic challenge to the sport. However, this unpredictability often results in long lulls, shifting winds, and tides that can frustrate both competitors and viewers. The inconsistency of natural waves makes it difficult to maintain a level playing field and can diminish the excitement for a general audience unfamiliar with the nuances of surfing.

The surfboard market is experiencing shifts post-COVID, with fiberglass sellers noting changes in polyurethane board sales. The article explores the dynamics between used and new surfboards, highlighting industry trends and consumer preferences. Insights from various sellers provide a comprehensive view of current market conditions and future prospects.

iStock

The global stand up paddleboard market is projected to grow from USD 1.72 billion in 2024 to $3.37 billion by 2031, driven by a 10.1% CAGR. This growth is fuelled by rising interest in water sports, advancements in SUP technology, and the integration of paddleboarding into fitness routines. Key players include C4 Waterman, Boardworks Surf and Sup., and Naish International. The report offers detailed segmentation by type, size, application, and region, providing comprehensive insights for strategic decision-making.

American surfer Caroline Marks overcame confidence issues and intense pressure to win Olympic gold at Tahiti's Teahupoo wave. Her victory, marked by strategic focus and psychological resilience, highlights her journey from mental health struggles to becoming one of the greatest female surfers, inspiring future generations.

Industry Appetisers 🥨

The fashion world is getting a much-needed shake-up, and it's all thanks to some women who are tired of squeezing into clothes designed for men. Enter Astrid Wild, Kari Traa, and Jeanne Baret—brands that are flipping the script on outdoor wear. These companies are all about understanding the female form, offering sizes that actually fit, and making sure you look fabulous while conquering mountains or just grabbing a latte.

Astrid Wild, the Swedish sensation, is now strutting its stuff in Germany. With a design team that's 100% women, they know exactly what you need—pants in 42 sizes, stretchy materials, and even elastic waistbands. And let's not forget their quirky habit of naming each product after real women.

Meanwhile, Kari Traa, born from the brain of an Olympic skier, is setting new standards for functional yet stylish outdoor gear. They’re not just adapting men’s designs; they’re creating clothes that make you feel like a badass. And Jeanne Baret? They’re all about timeless, sustainable fashion, naming their pieces after cities and islands to keep that spirit of adventure alive.

Performance Platters 🍽️

TikTok is revolutionizing peak season marketing, driving engagement and conversions through its unique blend of community, commerce, and entertainment. Brands should adopt a full-funnel approach, leveraging TikTok's advertising solutions to capture attention and influence purchasing decisions. This strategy promises significant business outcomes during the festive season.

B2B marketers in North America and Europe plan to boost social media and video content this year, driven by Gen Z's digital habits. Short-form social videos are seen as high ROI, with LinkedIn video uploads set to rise 45% YoY. This trend underscores the growing importance of video in B2B marketing.

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