ClickZ Water Sports Newsletter - 08.16.2024

Discover Retail Innovations, New Partnerships, and Market Insights

Author

ClickZ
August 16, 2024 • Estimated Reading Time: 4 minutes

Specialty Bites 🍪

Malibu's collaboration with Tom Daley and the Royal Life Saving Society raises awareness about alcohol-related drowning in the UK.

Following his retirement announcement, Daley introduced hand-knitted Speedo-shaped briefs bearing the message "Don't drink and dive."

Craig van Niekerk, Malibu's global vice president of marketing, emphasizes the importance of balancing the brand's light-hearted image with the gravity of the issue. Extensive research, including consultations with affected families and consumer testing, ensured the campaign's tone resonated effectively.

Malibu's history of successful collaborations, such as the Pia Oatlada project with Oatly, underscores the complexities and rewards of such ventures. Van Niekerk notes that successful collaborations demand understanding each partner's strengths and navigating the intricacies of joint campaigns, from PR strategies to social media responses.

Ultimately, the key to impactful brand collaborations lies in boldness, thorough planning, and a clear understanding of each partner's contributions. By embracing these principles, brands can create meaningful and memorable campaigns that resonate with their audiences and achieve their objectives.

USA Water Polo's celebrity endorsements, including Flavor Flav, have boosted the sport's visibility. CEO Christopher Ramsey highlighted organizational growth, with membership nearing 50,000 and revenue at $16 million. Jamie Davis, the current head of US volleyball, will succeed Ramsey later this year. The U.S. women's team advanced to the medal rounds in the 2024 Olympics. This heightened attention on the sport coincides with the US women's team medalling at the 2024 Olympics.

The global in-the-water sports equipment market is set to grow by $4.88 billion from 2024 to 2028, driven by technological advancements and rising water sports popularity. Key segments include sports gear and apparel, with significant growth in North America. Challenges include FINA's ban on high-tech swimsuits.

The KuNalu downwind foilboard by SIC Maui is a high-performance board designed for stability and agility. Featuring advanced carbon PVC construction, it offers exceptional maneuverability and control. With its innovative design and enhanced features, the KuNalu elevates downwind SUP and light wind wing foiling to new heights.

California ranks fourth among the top U.S. states for water sports, according to Lake.com. The state boasts extensive coastlines, numerous rivers, lakes, and reservoirs, and excellent access to public beaches and waterparks. Florida, Texas, and Michigan lead the list, with California scoring 55.20 out of 100.

The Palm Beach County Sports Commission will host the 2024 WWA Wake Park National Championships at Shark Wake Park from August 8-11. This event, featuring professional and amateur competitors in three disciplines, marks the first time it will be held in The Palm Beaches, drawing over 1,000 attendees.

Industry Appetisers 🥨

Go Outdoors will open Europe's largest outdoor store in York's Vangarde Shopping Park, occupying a 125,000 sq ft former John Lewis unit. The store, featuring over 380 brands and an Alpine Café, creates 42 new jobs. The grand opening is on 7-8 September, hosted by Helen Skelton.

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